ASSA adopts new name and organization to strengthen customer focus

We are changing our name and adapting our organization to continue to build both a stronger brand and a stronger Scandinavian structure.


The new name and organization will enable us to create clarity and to simplify matters for our employees, customers and partners. With a common name and a cohesive Scandinavian organization, we will be well equipped to provide better products and innovative total solutions.


What is changing?

In Sweden, the companies ASSA AB and ASSA OEM AB will be united under the new name ASSA ABLOY Opening Solutions Sweden AB. The planned merger and name change will be implemented on November 1, 2018.

At the same time, we are designing a Scandinavian organization that will become effective on January 1, 2019.

Much will be the same: the products, offerings, people and our focus will remain unchanged. Our local roots and proud history will continue to be integral to our success. However, our marketing material will have a new appearance and you will see a new name and logo on our packaging, and a new company name on our signs, invoices, order confirmations, email signatures, etc.

“The main purpose of these changes is to create a clear and strong organization that delivers a portfolio of products and solutions to address the future challenges of our customers,” says Marie Samuelsson, Market Region Manager Scandinavia.

“Together we will build a leading brand that is strong, global, and well-known. In the future we will meet the market with the strongest portfolio of products and solutions, all focused on the customer experience and simplicity. This will increase our competitiveness and we will continue to be the brand that stands for innovative solutions that are smarter, more integrated and better designed.”


Marie Samuelsson, Market Region Manager ASSA ABLOY Opening Solutions Scandinavia

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